Maria Salguero
Business & Digital Strategy | Project Coordination + Analytics in Pharma
“I enjoy turning messy information into decisions people can act on and I'm looking for the room to keep growing across strategy and analytics."
About Me
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About Me *
I'm a recent Pace University graduate who fell into pharmaceutical marketing almost by accident and stayed because I liked the puzzle of it. Every project I've worked on, from managing different client accounts to conducting competitor and market research, has had the same core problem: a lot of information from a lot of different people, and someone has to make sense of it before a deadline hits. That someone became me.
Through my internships, I realized how much I gravitated toward the analytical side of projects, pulling insight out of data, tracking what's actually moving a project forward versus what's just noise. I also gravitated toward the coordination side, keeping legal, creative, and client teams pointed at the same goal. I'm looking for the chance to work across strategy and to keep exploring where else those skills fit as I grow.
How I Work
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How I Work *
I do my best work at the intersection of research and execution, the part where information turns into an actual decision, or a plan turns into something a team can act on.
I'm not just watching a project move forward, I'm usually the one building the piece that moves it: doing the research, writing the deck, pulling together what five different people said into one clear deliverable. I like being close to the actual work, not just managing it from a distance.
I'm early in my career, and I mean that as a strength. I'm still figuring out exactly where I do my best work long term, and I'd rather find that out by taking on real problems across different parts of a business than by guessing from the outside.
What I bring right now is a strong analytical and coordination foundation, built through real client work and the curiosity to keep building on it wherever that takes me next.
Experience
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Experience *
Junior Copywriter — C&A Health
March 2026 – May 2026
The challenge: Healthcare and pharmaceutical marketing materials had to pass through account, creative, client, legal, and regulatory teams before anything could go out, each group with its own priorities, its own edits, and its own version of "correct."
What I did: I reviewed and synthesized feedback from every one of those teams, translating dense legal and regulatory notes into messaging that was still clear and still accurate. I managed multiple projects on overlapping deadlines, making sure nothing slipped through with an inconsistency that legal or the client would catch later. I became the person keeping the thread of a project consistent, even as five different people touched it.
Marketing & Client Experience Intern — C&A Digital
May 2025 – August 2025
The challenge: Marketing data existed, but it wasn't organized in a way that made reporting fast or useful and client recommendations needed to be backed by real research, not assumptions.
What I did: I managed lead reporting in HubSpot for the company's new health focused subsection. I organized and tracked the leads coming in through the site's contact form and created an Excel based analysis. I conducted healthcare and pharmaceutical market and competitive research to identify trends the team could act on, and I supported medical content annotation to keep our marketing initiatives accurate. From there, I built presentation decks and payer materials.
Account Management Intern — Coefficient Health
June 2024 – August 2024
The challenge: Senior leadership needed a full business case on a pharmaceutical product and its manufacturer to evaluate a new business opportunity and there was no existing research to build from.
What I did: I researched the product and manufacturer from the ground up and built a comprehensive presentation covering business background, competitors and findings for senior leadership. I collaborated with account, creative, and strategy teams during campaign planning and execution across both digital and print projects, and I tracked project updates, timelines, and deliverables across a team of 15 or more people to keep everything moving.
Shift Supervisor — CVS Health
August 2021 – January 2026
The challenge: Running daily operations in a fast paced retail and healthcare environment, with a team of six or more people and priorities that shifted by the hour.
What I did: I led the team, managed scheduling and task delegation, and monitored workflow and store performance while balancing what customers needed against what operations required. This is the role I held longest, over four years, throughout my education and it's where I built the habit of staying steady when a lot of things are competing for attention at once.
Projects
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Projects *
Pharma Business Case
Coefficient Health
Challenge: A new business opportunity needed a full case built from scratch, with no existing research to start from.
What I did: Complete comprehensive research on the product and manufacturer, followed by a comprehensive presentation for senior leadership covering business background and findings.
Outcome: My presentation became the informational foundation the pitch team used going forward, background on the client and the opportunity that let the team start writing the pitch without rebuilding that research themselves.
A closer look at how I approach a problem from client facing agency work to school projects.
Athlete Footwear Research
Challenge: Sports brands needed a clearer read on whether athletes actually want footwear innovation, or whether they'll trade it away for comfort and style.
What I did: Co-led a mixed methods study combining a 32 response survey with a live focus group of five Pace University baseball players. Helped design the questionnaire, ran in-person interviews, and pulled the data into findings the team could act on.
Outcome: The data confirmed the hypothesis, 93.8% of athletes said they'd consider footwear with new advancements, but 75% still prioritized comfort above all else, and social media drove over half of product awareness. That shaped five concrete marketing recommendations for how sports brands should position performance footwear.
Product Campaign - Chapstick Nicotine Alternative
Challenge: Traditional nicotine patches don't work for everyone, some people find them uncomfortable, visible, or just don't like wearing them, which leaves a real gap for people trying to quit or manage addiction.
What I did: Developed the concept for a regular, chapstick-format nicotine delivery product for people who want an alternative to patches. Pulled statistical and demographic research on nicotine addiction rates and patch aversion patterns to size the opportunity, then mapped out where that audience spent their time to shape a channel strategy.
Outcome: The research pointed to a real, underserved segment people with nicotine dependence who avoid patches for comfort or preference reasons, with no product currently built around that specific barrier. That gap became the core positioning: a chapstick people would already reach for, doing what a patch does, without feeling like one.
Education
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Education *
Pace University, Lubin School of Business — Bachelor of Business Administration (BBA) Global Marketing Management
December 2025
GPA 3.8 · Magna Cum Laude · Dean's List · Phi Theta Kappa Honor Society